01 / Work · CaseWholesale

    Mertens: quotes before the coffee gets cold.

    A wholesaler that built every quote by hand got an engine that drafts them from price lists and customer data. The salesperson checks and sends.

    −75%quote time
    €0license costs
    100%custom-built
    02 / The problem

    Every quote from scratch again.

    At Mertens & Co every quote took an hour or more: looking up prices, recalculating discounts, formatting the document. When things got busy, the whole process fell behind.

    Price lists and customer agreements lived in loose files. An outdated price or a missed bracket crept in easily — and that cost margin.

    The salespeople spent more time on formatting than selling. Growth simply meant more hours in quotes.

    03 / The approach

    Price list and data as the foundation.

    We started at the source: price lists, brackets and customer agreements in one structured layer, so the right price always follows automatically.

    On top of that we built an engine that generates a complete quote draft from customer data and rules — including the right discounts and terms.

    The salesperson stays in control: the draft is ready, they check and adjust where needed, and send. No more loose files.

    04 / The result

    Quoting that keeps up.

    Time per quote dropped by 75%. What was an hour of manual work is now ready to send in minutes — and always on the current price.

    Prices and brackets come from one source, so errors and margin leakage are gone. The salespeople sell again instead of format.

    The engine is Mertens' own: no licenses, no lock-in. Fully custom-built, fully owned.

    05 / Tech stack

    Built on their own price list.

    • React
    • TypeScript
    • Node.js
    • PostgreSQL
    • PDF generation
    • Price-list engine
    • CRM integration
    • Accounting integration

    Our quotes now go out before the coffee gets cold. It saves us half a day a week.

    JM01 / 01
    SectorSoftware for wholesale
    Your project

    Does every quote cost you an hour of manual work too?

    In one call we show how a quote engine works out for your business. Concrete, with numbers.